A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...