A growing number of adults who are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

ONE mum has hailed a Barbie set she says is a "massive bargain" as £70 has been slashed off the price just in time for Christmas. Toy company Maqio is holding a huge sale on the world-famous doll ...

Amazon’s big Prime Day sale last week is over - but the retail giant has rolled over some of the savings, like this one ...

The limited-edition Barbie doll wears a "Moonlight Bloom set with a choli top, floral Koti vest and lehenga skirt adorned with dahlias, jasmine and Indian lotus—symbols of strength and beauty." ...

Who said toys were just for kids? Delve into the world of toys ... price but is guaranteed to bring pure joy to all Barbie fans. This set comes with 1795 bricks and other pieces so is recommended ...

Once Lamm knew what he didn't want, he set to ... Even kids can tell the difference. A video of how second-graders in Pittsburgh reacted to the Lammily doll in comparison to Barbie is a heart ...

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Now Mattel is hoping lightning will strike again for its next plaything-to-silverscreen flick. But… a View-Master movie? Well ...

Helping girls like Kloee, Aubrey, Elizabeth, and Aubree stay healthy and learn is just one of many steps we take to set girls up for success later in life. Mattel, creator of the global icon Barbie ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device ...