Now Mattel is hoping lightning will strike again for its next plaything-to-silverscreen flick. But… a View-Master movie? Well ...

The Barbie Movie was a massive success for Mattel. As well as bringing the toy maker a windfall in its share of box office ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

Created in collaboration with popular Indian fashion designer Anita Dongre, Diwali Barbie is decked in an intricate lehenga ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday ...

Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier Anita Dongre. "In a continued commitment to promoting celebrations of heritage, Barbie is unveiling its ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Mattel announced the release of its first “Barbie Diwali doll” on Friday in an homage to the Hindu holiday of Diwali, also known as the festival of lights, which is marked on Western calendars ...

The National Down Syndrome Society has called the doll "a huge step forward for inclusion." Mattel’s Barbie is one of the most iconic American brands. Since 1959, we’ve followed Barbara ...

Barbie has a new Diwali doll just in time for Festival of Lights. Just in time for the Festival of Lights, celebrating the triumph of light over darkness, Barbie is launching a new Diwali doll.

She’s got a very long name -- “Barbie Signature Diwali Doll By Anita Dongre Wearing Festival Of Lights Look.” (Dongre is a ...