Annual Growth of 3% Forecast for B2B Technology Market as Early Gains Cool in Second Half of the Year, Reports Circana Provided by GlobeNewswire Aug 5, 2025, 10:41:42 AM ...

Marketing technologies are essential to B2B marketers, with B2B firms having adopted 16 technologies on average, and lead generation being the top use for martech. See more from this study.

A research model is developed to describe the conditions under which herd behavior in technology adoption occurs, how it impacts technology adoption decision making, and how it influences ...

The explosion of Voice Assistant (VA) technology in the consumer segment has been phenomenal, with 37 million units of smart speakers installed worldwide as of the end of 2017. This technology is ...

Global usage of the Internet has increased remarkably in the past few decades, thus necessitating a better understanding of e-commerce adoption across cultures. Against this backdrop, this study ...