The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

G2, the world’s largest and most trusted software marketplace, today announced new product offerings to help software companies adapt to the new buying journey, amplify their brand influence on ...

What is the market size of B2B Marketplace Platforms? The global B2B Marketplace Platforms market is projected to grow from USD 688 Million in 2024 to USD 1079.7 Million by 2030, at a Compound Annual ...

"Over the past several years, we've observed a rise in self-serve research from B2B software buyers. Now, they're increasingly turning to AI-first search over traditional search engines for this ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...