Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

The size of design teams and their importance in organizations has grown a lot in the past few years. While these teams consist of product designers, animators and maybe copywriters, they rarely have ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.