Are you a generalist or a specialist? In recent years, many B2B marketing organizations have formed specialized teams that focus in one or two areas. Although it’s not a strictly “one or the other” ...

Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

Today’s business landscape — driven by the needs of buyers and employees and technological advancement — is highly volatile. Adding to the complexity are global pandemics and other uncertainties. As a ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in ...

Many B2B companies, including those in automotive, electronics, and manufacturing, are at a crossroads with their sales and inventory management processes. Historically, they’ve been reliant on legacy ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. The post 20 strategic planning tips for marketers ...

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe ...

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...