As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. As Gen Zers are entering the workforce and comprising more and more ...

Oh, the humanity! You've lost a potential lead because your only attempt to reach out was a message buried in a pile of unopened LinkedIn In-Mail. That person might get around to clearing those out on ...

B2B marketing has never been simple, and changing search habits plus the rise of AI are making it even tougher for brands to ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

Businesses that have other companies as their primary customers have to approach marketing uniquely. Business-to-business (B2B) outreach efforts form the platform from which these companies can ...

If you’re wondering whether it’s beneficial to incorporate video content in your overall B2B marketing strategy, keep these statistics in mind: 92 percent of B2B customers watch videos online 43 ...