As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we ...

From video content creation to brand building, these 5 industrial marketing trends are helping B2B companies drive growth and ...

It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. As Gen Zers are entering the workforce and comprising more and more ...

It's no secret to digital marketers that SEO is critical to gaining online visibility. People regularly use search engines like Google to find the products they're looking for, and the higher the ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...