Snap is upgrading the software that powers its augmented reality glasses as it gets ready for the first non-developer version ...

Snap Inc. is rolling out an updated version of its operating system for augmented-reality glasses, a move that signals it’s getting closer to launching its first consumer smart glasses next year.

Snap Inc. (SNAP) is reportedly stepping up its push into augmented reality with the introduction of an upgraded operating ...

LOS ANGELES, Calif.--(BUSINESS WIRE)--Total Immersion, the global leader and pioneer in augmented reality (AR), today announced that deep, system-level and low-level optimization will enable its ...

This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

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Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Mark Lucovsky, a director of Google's augmented-reality-software team, has left. Lucovsky built software for Google's AR products, including its recently canned "Iris" smart glasses. He said that ...

NEW YORK, Nov 16 (Reuters) - Meta's META.O head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's ...

FRANKFURT (Reuters) - Apple Inc has acquired Metaio, a German company whose technology melds real-world imagery and computer-generated elements into moving video presentations, according to a ...