This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Founded in April last year, Lipro developed the Metalens Optical Engine which combines metalens nanostructures with micro LED ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

United Rentals has introduced Smart Suggestions and Equipment Fit Augmented Reality (AR) to its suite of digital tools.

Aug 4 (Reuters) - A Virginia federal judge has ordered the U.S. Patent and Trademark Office to award Apple (AAPL.O), opens new tab federal trademarks covering its augmented reality ...

The US Air Force (USAF) plans to integrate a new augmented reality technology into some of its operational Lockheed Martin F-16 fighters. Developed by Florida-based start-up Red 6, the helmet-mounted ...