Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of which is that in the coming weeks I will be winding down ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Co-Founder and COO at VR Vision Inc an immersive technology group that is developing virtual and augmented reality solutions for the future. When you hear about augmented reality, you might think of ...

Imagine spilling a box full of Lego bricks over a table. Now—take a leap with me—don your imaginary augmented reality glasses. The camera in the AR glasses will immediately start cataloging all the ...

Augmented reality for the enterprise is still such a burgeoning technology that it's been impractical for many SMBs to create their own custom apps. Like the early days of web dev and mobile apps, the ...

Over the last decade, forward-thinking manufacturers have adopted AR solutions with measurable gains that go beyond ...

In 2019, a fire occurred at the McMicken energy storage facility in Arizona, where solar-generated electricity is stored in large commercial batteries. One of the battery modules inside a storage ...