Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Over the last decade, forward-thinking manufacturers have adopted AR solutions with measurable gains that go beyond ...

Cities — like Buffalo, N.Y., and Fairfax, Va. — are beginning to use augmented reality to enhance the way residents and visitors interact with the urban landscape around them. The efforts are part of ...

Augmented Reality (AR) is rapidly becoming a tangible part of daily life across the United States. Unlike Virtual Reality (VR), AR overlays digital information onto our real-world view, enhancing our ...

Trying an augmented reality product feels a bit like listening to your kid playing the violin. You are so full of hope as they pick up the instrument and position it next to their cheek. They lift ...

Augmented reality for the enterprise is still such a burgeoning technology that it's been impractical for many SMBs to create their own custom apps. Like the early days of web dev and mobile apps, the ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...