An important strategy for succeeding with the Amazon DSP is to not engage the platform until you know you’re ready.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help ...

Amazon unveils an all-new Amazon DSP experience, enhanced interoperability, and simplified full-funnel optimization October 15, 2024 10:00 AM Eastern Daylight Time ...

In a letter to CEO Andy Jassy, 34 senators say Amazon misled them about the tech titan’s relationship with its contracted delivery partners.

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

"Amazon DSP can uniquely drive top-to-bottom outcomes on Amazon’s properties, such as the store and Prime Video, as well as across leading streaming apps and premium publishers.