If you look for an African print dress on Amazon ... In Nigeria, the fabric was mainly associated with women's clothing. However, it has now become accepted across all genders.

Ouma, 23, is fascinated by African women and the fashion industry ... in re-enacting the work of designers who portray African print and culture in ways that non-Africans can relate to.

says she’s seen a steady stream of sales and continuing interest from people wanting to wear African print clothing regularly. “I think African fashion is something that is constantly evolving ...