Discover how IAB’s AI in Advertising Use Case Map reveals where marketers are truly seeing ROI, highlighting programmatic ...

Advertisers tend to feel out of touch with gamers. But they also want to be part of online gaming communities that attract millions of players from around the world. So brands increasingly rely on ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...