Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Roblox clarified that advertisers were previously able to target their campaigns to specific age groups (but only to users age 13 and up). However, advertisers could only run ads in experiences rated ...

Roblox said that early tests of Rewarded Videos show an average completion rate of more than 80% and certain groups saw more than 90% completion rates.

Roblox must be careful about advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to over-18 audiences.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play. Users ...

Roblox additionally plans to leverage Portal Ads, an interactive, native, non-invasive virtual space where consumers can interact with brands on a more personal level. “This is a new ad format. It’s a ...

Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...

Shares of Roblox (RBLX) are up in today’s trading. This is after the gaming platform launched a new video ad format called Rewarded Video while also announcing a major partnership with tech ...

Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad ...

The groups, led by the ad watchdog truthinadvertising.org (TINA.org), sent a letter to the Children’s Advertising Review Unit (CARU), asking them to audit Walmart’s Roblox games. CARU is a ...