Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased programmatically through Google's advertising solutions and Direct IO. This comes as ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

An update to the Roblox Community Standards states that Roblox will now hide all advertising content from users under the age of 13.

The groups, led by the ad watchdog truthinadvertising.org (TINA.org), sent a letter to the Children’s Advertising Review Unit (CARU), asking them to audit Walmart’s Roblox games. CARU is a ...