Personalized marketing speaks to people. It really does. According to a recent Adobe survey, customers were 51 percent more likely to make a purchase and 49 percent more likely to become loyal to a ...

User-generated content (UGC) could be a godsend for marketers. It promises to cut down on the roughly $10 billion spent on content in the U.S. alone, an estimated $1 billion of which is lost to waste ...