German multinational software giant SAP, best known for its enterprise resource planning suite, will integrate Adobe Marketing Cloud software as part of a new global reseller arrangement announced ...

Business software companies SAP, Microsoft and Adobe are forming a data alliance that will make it easier for clients running their applications to get a better overview of the customer. The partners ...

WALLDORF, GERMANY: SAP AG and Adobe have formally announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global ...

SAP has turned to long-time partner Adobe in a bid to keep pace with Oracle and Salesforce.com in the red-hot marketing software market. The companies announced a global agreement Tuesday under which ...

SAP unveils AI, data, and app innovations at SAP Connect event to boost business transformation. Partnerships with Databricks ...