SAN FRANCISCO - Consumers have filed lawsuits against more than a dozen national retail chains operating in California since the state Supreme Court ruled it's illegal for clerks to ask customers for ...

Recently I wrote an article about why so many stores ask for your ZIP code at check-out. With your name and ZIP they can turn to outside data brokers to learn your address, phone number and email -- ...

Why do merchants sometimes ask us for our ZIP code when we buy something? I recently visited the Mob Museum in Las Vegas, an interesting addition to Sin City’s attractions. I paid my admission with a ...

Despite the growth of online shopping, there’s still something about going into a physical store location and having a tactile interaction with products. It’s always good to try on clothing or get a ...