AI Is Taking Over Your Search Engine. Here's What It's Doing and Why It Matters Large language models like ChatGPT and Gemini can go down rabbit holes much faster than you can.

It said those algorithm updates were separate from the launch of AI search features. Google said it prioritizes sending traffic to the web, and it wants AI search experiences to lead to clicks.

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a significant edge.