Google appears to be deranking websites with content generated by artificial intelligence as it tries to drive people to articles written by humans.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

To gain competitive advantage, authenticity is as important as AI. As I type, Microsoft Copilot suggests ways to continue, ...

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may ...

"Not All Algorithms Are AI" is a planned three-part deep-dive into the evolution of algorithms, what brought us to generative AI and how to understand what this technology will do for your business.

Welcome to TNW’s beginner’s guide to AI. This (currently) four part feature should provide you with a very basic understanding of what AI is, what it can do, and how it works. The guide ...

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools.