A partnership between WWE and Roblox means you can now download four professional wrestling avatars to use in Roblox, plus exclusive WWE swag to wear in-game.

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...