After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Oklahoma City Thunder All-Star Shai Gilgeous-Alexander plastered his Converse signature logo over the TD Garden and the ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Shai Gilgeous-Alexander scored 34 points and the Thunder held on for a 118-112 win against the Celtics on Wednesday to lock ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Having served the best fits in the game, NBA All-Star Shai Gilgeous-Alexander delivers his first-ever footwear — the Converse SHAI 001.

Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Last month, Gilgeous-Alexander debuted his long-awaited and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a truly unique ...