F acebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to ...

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, ...

Meta is trialling a facial recognition system to monitor Facebook and Instagram for celebrity endorsement scams, which will initially focus on 50,000 celebrities worldwide. It's also introducing ...

Facial recognition has been one of the thornier areas for Meta over the years. Most recently, the company in 2024 agreed to pay $1.4 billion to settle a long-running lawsuit that alleged ...

Meta's new experiment is part of the tech giant's cautious return to the use of facial recognition, having backed away from the technology amid a series of costly lawsuits.

Meta is reportedly considering shifting course on facial recognition technology, adding software to its smart glasses that can scan the faces of people around it and identify their names, and the ...

Meta is reportedly planning to add the facial recognition technology to its AI-powered Ray-Ban smart glasses by 2026.

Harvard students rigged their Meta Ray-Bans to do facial recognition, 404 Media reports. Meta's smart glasses can't do this by default, but in 2021, executives considered the idea. Andrew Bosworth ...

Meta may have signalled this shift back in April, when the company updated its privacy policies for its AR glasses. Meta also sometimes uses facial recognition to verify users' identity.

Facial recognition tech would be part of a Meta feature dubbed internally as "super sensing." The feature would build on the glasses' live AI feature, which can only remain active for around half ...

Meta deepens its AI glasses push with a $3.5B investment in Ray-Ban's parent company, EssilorLuxottica, while poaching top ...

Alexios Mantzarlis, who authors the Faked Up blog, said there have been "at least 10,000 ads" promoting nudifying aps on Meta ...