Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and Instagram.The Latest Tech News, Delivered to Your Inbox.

F acebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to ...

Meta’s Facial Recognition. Beginning in December 2024, Meta’s new trial will use 50,000 celebrities to reveal advertisements impersonating their likeness.

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, ...

Meta has said it’s going to utilize facial recognition technology in a bid to crack down on celebrity scam ads that plague its Facebook and Instagram platforms. The move comes three years after ...

Facial recognition has been one of the thornier areas for Meta over the years. Most recently, the company in 2024 agreed to pay $1.4 billion to settle a long-running lawsuit that alleged ...

Meta itself shut down its facial recognition system in 2021 and said it would delete the face scan data of more than 1 billion users. It cited societal concerns and regulatory uncertainty about ...

Harvard students rigged their Meta Ray-Bans to do facial recognition, 404 Media reports. Meta's smart glasses can't do this by default, but in 2021, executives considered the idea. Andrew Bosworth ...

Meta may have signalled this shift back in April, when the company updated its privacy policies for its AR glasses. Meta also sometimes uses facial recognition to verify users' identity.

Meta deepens its AI glasses push with a $3.5B investment in Ray-Ban's parent company, EssilorLuxottica, while poaching top ...

Should Meta bring this facial recognition technology to smart glasses, there would be massive privacy issues that the company may face again. Facial Recognition Technology's Scrutiny.

Alexios Mantzarlis, who authors the Faked Up blog, said there have been "at least 10,000 ads" promoting nudifying aps on Meta ...