F acebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to ...

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, Meta’s VP of content ...

Meta is trialling a facial recognition system to monitor Facebook and Instagram for celebrity endorsement scams, which will initially focus on 50,000 celebrities worldwide. It's also introducing ...

Facial recognition has been one of the thornier areas for Meta over the years. Most recently, the company in 2024 agreed to pay $1.4 billion to settle a long-running lawsuit that alleged ...

Meta’s Facial Recognition. Beginning in December 2024, Meta’s new trial will use 50,000 celebrities to reveal advertisements impersonating their likeness.

Meta has said it’s going to utilize facial recognition technology in a bid to crack down on celebrity scam ads that plague its Facebook and Instagram platforms. The move comes three years after ...

Meta's new experiment is part of the tech giant's cautious return to the use of facial recognition, having backed away from the technology amid a series of costly lawsuits.

Meta, the newly announced parent company behind the aging and controversial social media platform Facebook, has revealed huge plans involving its facial recognition technology. In the near future ...

Harvard students rigged their Meta Ray-Bans to do facial recognition, 404 Media reports. Meta's smart glasses can't do this by default, but in 2021, executives considered the idea. Andrew Bosworth ...

Meta may have signalled this shift back in April, when the company updated its privacy policies for its AR glasses. Meta also sometimes uses facial recognition to verify users' identity.

Facebook said Tuesday it plans to stop using facial-recognition software that could automatically recognize people in photos and videos posted on the social network, marking a massive shift both ...