DC, Mattel and McFarlane Toys

Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.
DC toys return to Mattel in the second half of 2026
Warner Bros. Discovery Global Consumer Products has announced that in the second-half of 2026, Mattel will be the home for all DC toys in a multi-year, international agreement. The two companies
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.
Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement
Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise. With the partnership, Mattel will promote the DC universe through a full range of products.
Mattel and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Licensing Partnership for DC Characters and Stories
Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC’s entire library of beloved characters and legendary storytelling.
Mattel and DC reunite in toy partnership as superheroes find new home
MUMBAI: In what industry insiders are calling a "plastic fantastic reunion," Mattel, Inc. and Warner Bros. Discovery Global Consumer Products have announced a global licensing agreement that will see Batman and friends return to their former toy maker starting in late 2026.
Mattel, Warner Bros. announce multiyear licensing deal for DC characters
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and storytelling.
Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...
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Mattel's Profitability on the Upswing as Sales Stabilize and Cost Savings Initiatives Bear Fruit
Mattel's inability to capture entertainment and licensing contracts could lead peers to become more attractive. Prior losses of contracts like the DC Comics boys license display difficulty ...