Starbucks Corp. shares declined after sales plunged for the third consecutive quarter and the company pulled its guidance for 2025, calling attention to

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.

Starbucks releases its preliminary results, and things aren't looking up. On Tuesday, nearly two months after Niccol began his reign as Starbucks' new CEO, the company dropped the

Starbucks Chief Executive Brian Niccol announced Tuesday that the Seattle-based coffee chain needs to "fundamentally change" its strategy after the company's sales fell again this quarter. Amid talks of turnaround,

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince words as he announced a complete overhaul of the coffee giant’s strategy. Faced with three consecutive quarters of declining sales,

Coffee giant Starbucks reported yet another earnings drop amid declining sales. Starbucks stock fell after the company announced significant business changes are ahead.

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S. demand resulted in declines in same store sales, net revenue and profit. Upon the release that showed same-store sales continued to decline for the third consecutive quarter,