Apple executives listen as Apple developers speak to Marvel Labs Inc. Friday at the Apple Manufacturing Academy at 660 Woodward Ave. in Detroit. Apple CEO Tim Cook is at the center, next to Greg "Joz" Joswiak, Apple's senior vice president of worldwide marketing, and Deirdre O’Brien, head of Apple retail, at the far right.

For the past four years, some Apple Inc. customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, Pro Max and

The store at 1430 Woodward Avenue between John R and Grand River Avenue will open its doors to customers at 5 p.m.

He said he didn’t anticipate being the first one in line, but he’s prepared to make friends as people join him in the line throughout the day. Peng’s first Apple store visit was in 2015 in Westlake, Ohio. He plans to remain in Detroit for another two days, with visits to the Detroit Institute of Art and the Renaissance Center on his itinerary.

Big Tech stocks were mostly rising Friday, putting an exchange-traded fund that targets them on pace to outperform the broader U.S. equities market. The Roundhill Magnificent Seven ETF — whose portfolio of seven Big Tech stocks includes Apple Inc.

Apple Inc. was hit with a pair of downgrades on Thursday, in the latest sign of caution toward the iPhone maker, which has sharply underperformed its large-cap tech peers this year.

Apple Inc. (NASDAQ: AAPL) is one of the AI Stocks You Should Not Ignore. On September 15, JPMorgan reiterated the stock as “Overweight” stating that the demand for Apple’s iPhone 17 looks promising.