The retail giants are turning July’s sales window into a high-cost, unavoidable battleground where brands have to plan ...

Also reflecting shoppers’ value-centric mindsets is Numerator’s finding that the average Prime Day spend per order is $57.12. More than a third (35%) of orders were placed for $20 or less.

July marks the mid-summer sales for many retailers, with online ecommerce giants like Amazon using email marketing tactics to ...