Gen Z consumers are significantly more likely than older consumers to use visual-based social networks, such as Instagram and Snapchat. About the research: The report was based on data from a survey ...

Key Takeaways Recent studies have highlighted a concerning trend regarding financial literacy among young adults aged 18-27.

In 2013, the summer after eighth grade, Tim Chau told Michelle Andrews they wanted to open an Instagram account. Something content-focused, something fun to work on while the cousins, who grew up ...

Gen Z cooks are ditching modern recipe apps for their grandparents’ dusty cookbook collections. Young home cooks are finding ...

In one U.S. study, for example, Instagram topped Google Search and other rivals as Gen Z’s preferred search engine. But this is still a close race and not one that Instagram has necessarily won.

With those findings in mind, the ABPI recommended in the report that pharmas “explore the appropriate use of social media ...